For INVESTOR-backed startups
See how the fastest growing B2B startups use Clay as their intelligence layer to multiply every part of their Go-to-Market engine.
No Cost. No pitch. Just insights.
Trusted by teams at
Expert Team
Senior operators across all GTM functions
Proven Growth
Behind fastest growing B2B tech companies
GTM Ops Authority
One of the largest Youtube channels in B2B tech
Clay Pioneer
Among Clay's first enterprise partners
Let's set the record straight
Understanding what Clay actually is versus common misconceptions
What Clay is NOT
Built for reps to click around and manually prospect like Apollo or ZoomInfo
A replacement for your CRM, Gong, Outreach, or other core GTM tools
A plug-and-play solution that works without strategic implementation
Designed to operate in isolation without connecting to your GTM stack
A simple data provider that just gives you more of the same information
What Clay IS
Your enrichment brain built to enrich, scrape, and automate across 50+ data sources
Smarter spend via waterfall enrichment with full transparency over sources
AI firepower with built-in agents like Claygent for running prompts and scoring leads
Automated data enrichment at scale - pull firmographics, scrape job posts, score leads
The intelligence layer that supercharges your existing tools and workflows
Clay isn't magic, but when used correctly...
Clay becomes the intelligence layer behind your Go-to-Market engine
Why Teams Get Stuck
Here's why some teams crash & burn with Clay.
Root cause? A misunderstanding of what Clay actually is.
Some teams think Clay is a magic wand that'll instantly fix their GTM problems. Clay isn't your sales tool, your CRM, or your email platform - it's your intelligence layer.
Burn through thousands of credits overnight
Cancel other tools, thinking Clay replaces them
Fill CRM with junk data → spend weeks cleaning it
Reps left clicking around like it's Apollo
The hard truth
Clay is a Formula 1 engine but useless without the car…
Some teams think Clay is the silver bullet for Go-to-Market. But without proper implementation, it won't perform the way you expect.
The horror stories we see
1
Credit Burnout
Accidentally burn through thousands of credits overnight
2
Tool Replacement
Cancel parts of tech stack thinking Clay replaces everything
3
Data Pollution
Flood the CRM with bad data, spend weeks cleaning it out
4
Magic Thinking
Expect magic AI to fix the whole Go-to-Market
99% of the time, same root cause:
a misunderstanding what Clay actually is.
Clay as one instrument in the GTM orchestra
1
Intelligence Layer
Clay becomes the brain behind your Go-to-Market engine
2
Strategic Integration
Supercharges your CRM, ZoomInfo, Gong, and Outreach
3
Symphony in Sync
The whole system drives pipeline, not noise
4
Revenue Multiplier
Clay multiplies everything around it, not replaces it
Clay itself won't help you grow, but when used right, it multiplies everything around it.
Clay needs the pit crew, race plan, and the rest of the car.
Without having a strategy to implement Clay, you won't see the impact, and you'll waste time and budget.
Strategy
Implementation
Optimization
The Clay Use-Case Pyramid
The 4 proven use-cases that drive real business outcomes.
These are the use-cases we're implementing for startups daily, turning Clay from a cool tool into a core intelligence layer.
THE FOUNDATION
Market Map
The foundation every other Clay use case is built on. Preload and enrich your CRM with every account from your TAM, all contacts, their propensity to buy, and potential revenue. Your CRM becomes a living, breathing market map.
Better territory design
Higher marketing conversion rates
Smarter credit management
Cleaner lead routing
Automated outbound foundation
Right accounts at right time
THE ACTIVATION
Automated Outbound (Signal-Driven)
Clay's AI agent monitors for buying signals and enriches target accounts. This is signal-based outreach, not random list building. High-precision, signal-based outbound focused on highest probability opportunities.
Job changes monitoring
Funding rounds detection
Product launches tracking
Company initiatives alerts
News events signals
Key hires notifications
THE ACCELERATION
Real-Time Inbound Enrichment
For every web form submission, seconds later, Clay runs enrichment evaluation against your market map. If it's a good fit, Clay adds, enriches, scores, and guides routing automatically.
Demo requests
Trial signups
Partner referrals
Form submissions
Instant scoring & routing
THE EVOLUTION
Custom Use-Cases
The custom automations, scoring models, partner workflows, or territory rules we build once the core systems are dialed in. All built on the foundations of the key use cases below.
Custom automations
Scoring models
Partner workflows
Territory rules
Without the Market Map foundation? The pyramid crumbles. Clay becomes expensive chaos.
With the right foundation? Clay multiplies every GTM motion and drives real business outcomes.
Ready to unlock Clay's full potential?
So if you've made it this far, you're probably serious about getting Clay dialed in. And you're probably looking for a partner who's done this before - especially one who's worked with some of the fastest-growing names in Tech.
But maybe you're not sure where to start.
That's why we offer a free Clay diagnostic
We're not new to this
We've scaled the fastest-growing Startups in B2B Tech.
Our operators built GTM engines for startups that raised hundreds of millions.
Plus, we share our playbooks on one of the biggest YouTube channels in B2B Tech.
$5.45B+
Capital raised by our clients
395K+
YouTube subscribers
200+
B2B PROJECTS EXECUTED
Questions & Answers
Asked Questions
Get clarity on our Clay diagnostic process and how we help teams unlock their full revenue potential using Clay.
No Cost. No pitch. Just insights.
Your Free Clay Diagnostic
Here's what you'll get.
A clear, execution-ready Clay roadmap built by senior operators who are in Clay every single day, seeing what's actually working in Go-to-Market right now.
If you're new to Clay
Before you even get started
Pick the best Clay pricing plan for your team's needs
What it can and can't do for your specific use cases
The right way to set it up for your tech stack
Highest impact projects to run first for fast results
If you've got Clay running
We'll go under the hood
Go under the hood to assess your current setup
Identify untapped Clay capabilities you're not leveraging
Clean up credit waste and tune your workflows
Pinpoint highest impact automations for biggest difference
Show you how to get more out of Clay
Either way, you'll walk away with clarity.
Worst case? You take our roadmap and run with it yourself.
Best case? We help you put it into action and get Clay firing on all cylinders.
